First impressions are huge when it comes to product design. Within seconds, a potential customer will decide whether something is worth their time or better left alone. Keeping things modern while still being functional is key.
Therefore, designers must stay current on the industry’s latest product design trends. By doing so, they can ensure their products are fresh and appealing to the users of today.
The role of artificial intelligence in digital product design has been crucial in these past few years. In 2024, it will continue to be integrated into various products while also becoming more adaptive and refined. Users desire more personalized experiences and AI can help achieve this.
Products that use high electrical consumption contribute to a carbon footprint and the production of electronic waste. Therefore, designers should consider how they make their products, the softwares they use, and what companies they are working for. Eco-friendly work processes and businesses will be of benefit in the upcoming year.
Interactive animations can also influence the users’ emotional state, making them feel relaxed, excited, or confident. They also help the user navigate through the app by using engaging and effective motion design graphics as clear indicators they are on the right track. Trending interactive animations are found in response to user activity like scrolling, hovering, clicking or inputting text.
AR and VR technology is popularly used in digital design to help users try out a product before purchasing it to help them make informed decisions. For instance, potential customers can try on a shade of lipstick, test out a new couch in their home, or see how big a TV will look on their wall. Or help them visualize a healthy portion of food on their plate, test out a tattoo design, or play interactive games like Pokemon Go and Zombies, Run!
